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Consumer behavior 2024 /

"Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. 'Consumer behavior 2024' assesses how this spending is distributed and the consumer behaviors that affect spending. 'Consumer behavior 2024' presents dozens of surveys analyzing consum...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Published: Miramar, FL : Richard K. Miller & Associates, [2023]
Edition:17th edition.
Series:RKMA market research ebook series.
Consumer behavior (Loganville, Ga.) ; 17th edition (2024)
Subjects:
Consumer behavior > United States > Statistics.
Consumer behavior > United States > Handbooks, manuals, etc.
Consumers' preferences > United States > Statistics.
Consumers' preferences > United States > Handbooks, manuals, etc.
Consumers > United States > Statistics.
Consumers > United States > Handbooks, manuals, etc.
Consommateurs > Comportement > États-Unis > Statistiques.
Consommateurs > Comportement > États-Unis > Guides, manuels, etc.
Consommateurs > Préférences > États-Unis > Statistiques.
Consommateurs > Préférences > États-Unis > Guides, manuels, etc.
Consommateurs > États-Unis > Statistiques.
Consommateurs > États-Unis > Guides, manuels, etc.
Consumer behavior
Consumers
Consumers' preferences
United States
handbooks.
Handbooks and manuals
Statistics
Statistics.
Handbooks and manuals.
Statistiques.
Guides et manuels.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:"Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. 'Consumer behavior 2024' assesses how this spending is distributed and the consumer behaviors that affect spending. 'Consumer behavior 2024' presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, 'Consumer behavior 2024' is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, gay & lesbian, affluent, and other consumer groups. Over 650 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."--
Item Description:"Published in July 2023"--2024 ebook package announcement, RKMA website, viewed on August 11, 2023.
Physical Description:1 online resource (334 pages).
Bibliography:Includes bibliographical references.
ISBN:9781577833291
1577833295