http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
PART I: THE AMERICAN CONSUMER -- 1. Demographic Overview -- 2. Consumer Income & Wealth -- 3. Financial Situation -- 4. Consumer Spending -- 5. Consumer Debt -- 6. Households & Housing -- 7. Communities -- 8. Where People Want to Live -- 9. Population Migration -- 10. Personal Life -- 11. Education -- 12. Opinions & Beliefs.
PART II: ACTIVITIES -- 13. Use of Time -- 14. Consumer Use of Media & the Internet -- 15. Cultural Activities -- 16. Leisure Activities -- 17. Sports & Recreation Activities -- 18. How Americans Eat -- 19. Away from Home -- 20. Work -- 21. Consumer Use of Technology -- 22. Use of Transportation.
PART III: SHOPPING CHANNELS -- 23. In-store Shopping -- 24. Online Shopping -- 25. Mobile Commerce -- 26. Omnichannel Shopping -- 27. Virtual Assistant.
PART IV: SHOPPING BEHAVIORS -- 28. Back-to-School Shopping -- 29. Brand Communications -- 30. Brand Loyalty -- 31. Business Sector Perception -- 32. Buying American-Made -- 33. Buying Local -- 34. Consumer Confidence -- 35. Customer Satisfaction -- 36. Discretionary Spending -- 37. Ethically Conscious Consumerism -- 38. Gift Cards -- 39. Gift Giving -- 40. Holiday Shopping -- 41. Influence of Social Media -- 42. Loyalty Program Participation -- 43. Payment Preferences -- 44. Pricing -- 45. Privacy Issues -- 46. Purchase Decision-Making -- 47. Response to Advertising -- 48. Response to Customer Service -- 49. Response to Reviews -- 50. Shopping Research -- 51. Spending for Experiences -- 52. Trust in Business
PART V: BRAND PREFERENCE SURVEYS -- 53. Brand Equity -- 54. Brand Index -- 55. Customer Loyalty Engagement -- 56. Customer Satisfaction -- 57. Loyalty Program Satisfaction -- 58. Most Trusted Brands -- 59. Personalization -- 60. Reputation Ranking.
PART VI: INCOME & WEALTH FOCUS -- 61. Affluent Consumers -- 62. Population Centers of U.S. Affluence -- 63. Affluence Market Research -- 64. Middle-Class Consumers -- 65. Poverty & Economic Insecurity -- 66. Income & Wealth Inequality.
PART VII: ETHNIC FOCUS -- 67. African-American Consumers -- 68. Arab-American Consumers -- 69. Asian-American Consumers -- 70. Caucasian Consumers -- 71. Hispanic- & Latino-American Consumers -- 72. Jewish-American Consumers -- 73. Muslim-American Consumers -- 74. Native-American Consumers -- 75. Multiracial Consumers.
PART VIII: GENDER FOCUS -- 76. Female Consumers -- 77. Male Consumers.
PART IX: GENERATIONAL FOCUS -- 78. Generational Comparisons -- 79. Senior Consumers -- 80. Baby Boomer Consumers -- 81. Generation X Consumers -- 82. Millennial Consumers -- 83. Generation Z Consumers.
PART X: SEGMENTATION -- 84. College Students -- 85. Consumers with Disabilities -- 86. Family Caregivers -- 87. Households with Children -- 88. Immigrant Consumers -- 89. LGBT Consumers -- 90. Married Couples & Cohabitation -- 91. Military Consumers -- 92. Pet Owners -- 93. Retirees -- 94. Single Consumers.
Appendix A. Academic Research Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government Agencies -- Appendix F. Market Research Sources -- Appendix G. Periodicals -- Appendix H. Research Studies & Surveys.
by Richard K. Miller and Kelli Washington.
Includes bibliographical references (pages 468-475).