Business-to-business marketing 2026 /
"Business-to-Business Marketing 2026 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics,B2B media advertising, B2B e-commerce, behavioral marketing...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Miramar, Fla. :
Richard K. Miller & Associates,
[2026]
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| Edition: | 9th edition. |
| Series: | RKMA market research ebook series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "Business-to-Business Marketing 2026 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics,B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more."-- |
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| Physical Description: | 1 online resource |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographic references. |
| ISBN: | 9781577833611 1577833619 |