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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

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Bibliographic Details
Main Authors: Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format: eBook
Language:English
Published: Boston, Massachusetts : Harvard Business Review Press, [2015]
Edition:Expanded edition.
Subjects:
New products.
Market segmentation.
Marketing.
Online Access:Connect to the full text of this electronic book.
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by Kim, W. Chan, Mauborgne, Renée
Published 2015
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