Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Bibliographic Details

Main Authors:	Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format:	eBook
Language:	English
Published:	Boston, Massachusetts : Harvard Business Review Press, [2015]
Edition:	Expanded edition.
Subjects:	New products. Market segmentation. Marketing.
Online Access:	Connect to the full text of this electronic book.