Cover Image

Gays, lesbians, and consumer behavior : theory, practice, and research issues in marketing /

Bibliographic Details
Other Authors: Wardlow, Daniel L. (Editor)
Format: Book
Language:English
Published: New York : Harrington Park Press, [1996]
Subjects:
Gay consumers > United States.
Lesbian consumers > United States.
Marketing research > United States.
Advertising > United States.
Consumer behavior > United States.
Consommateurs homosexuels > États-Unis.
Consommatrices lesbiennes > États-Unis.
Marketing > Recherche > États-Unis.
Advertising.
Gay consumers.
Lesbian consumers.
Marketing research.
United States.
Homoseksuelen.
Consumentengedrag.
Marketing.
Description
Item Description:" ... was simultaneously issued by the Haworth Press, under the same title, as a special issue of Journal of homosexuality, Volume 31, Numbers 1/2, 1996."
The Cushing Library/Women & Gender Studies copy was acquired as part of The Don Kelly Research Collection of Gay Literature and Culture.
Physical Description:xx, 261 pages : illustrations ; 22 cm
Bibliography:Includes bibliographical references and index.
ISBN:1560230770
9781560230779
1560247614
9781560247616