Table of Contents:
  • Introduction. What is the Korean wave? ; Major goals of the book ; Summary of the book
  • Part I: History, theory, and context of the Korean wave. The history of the Korean wave ; Theoretical approaches : from cultural proximity to transnational proximity ; Cultural policy in the new Korean wave ; Soft power and cultural diplomacy ; Local cultural industries toward the global cultural markets
  • Part II: Transnational Korean wave. The new wave of K-dramas in the digital platform age ; K-pop fandom from global perspectives ; Korean cinema and Hallyu cinema ; Transnational digital games and Esports
  • Part III: Problematizing the Korean wave. What is the K in the Korean wave ; Diaspora, ethnicity, and the Korean wave ; BTS and fan-nationalism ; Webtoons, transmedia storytelling, and intellectual property.