Security Relationship Management : Leveraging Marketing Concepts to Advance a Cybersecurity Program /
Aligning information security to the goals and strategies of the business is paramount for ensuring risks are addressed, without an abundance of negative impacts to the company. But how does a Chief Information Security Officer (CISO) accomplish effective alignment? A security executive must underst...
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| Format: | eBook |
| Language: | English |
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Boca Raton :
CRC Press, Taylor & Francis Group,
2025.
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| Edition: | First edition. |
| Series: | Security, Audit and Leadership Series
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Dedication. Introduction. Chapter 1: Aligning on the CISO Role. Chapter 2: Security Relationship Management Defined. Chapter 3: Marketing Concepts Re-Imagined. Chapter 4: Segmentation (Not the Network Kind). Chapter 5: Segmentation Suggestions. Chapter 6: The Core Attributes of Segments. Chapter 7: The ABC's of SRM. Chapter 8: SRM Analytics. Chapter 9: Moving Outside of Your Corporation. Chapter 10: Addressing Challenges. Chapter 11: The Future of SRM. Appendix: SRM Toolkit.