Marketing communications : an advertising, promotion and branding perspective /
| Main Authors: | , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Goodfellow Publishers,
2024.
|
| Edition: | Second edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781917433242 1917433247 9781915097989 1915097983 |