Marketing communications : an advertising, promotion and branding perspective /

Bibliographic Details
Main Authors: Taheri, Babak (Author), Shaker, Hamid (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: Oxford : Goodfellow Publishers, 2024.
Edition:Second edition.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes index.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781917433242
1917433247
9781915097989
1915097983