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A comprehensive guide to greenwashing phenomena, contexts, and trends : the mean, lean washing machine /

"Green communication can improve a firm's reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises."

Bibliographic Details
Main Authors: Gatti, Lucia (Writer on business ethics) (Author), Conti, Ludovico G. (Author), Seele, Peter (Author)
Other Authors: Villeneuve, Jean-Patrick (writer of foreword.)
Format: eBook
Language:English
Published: Cheltenham, UK ; Northampton, Massachusetts : Edward Elgar Publishing Limited, 2025.
Subjects:
Greenwashing.
Propaganda.
Social responsibility of business.
Propagande.
Entreprises > Responsabilité sociale.
Electronic books.
Online Access:Connect to the full text of this electronic book

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