Social commerce & MarTech /
In today's digital age, social media has become an integral part of our lives, from sharing photos and staying in touch with friends to discovering new products and services. But what if social media could do more than just connect us with others? What if it could also revolutionize the way we...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore :
Marshall Cavendish Business, an imprint of Marshall Cavendish International,
2023.
|
| Series: | Future of work (Marshall Cavendish Business Information)
|
| Subjects: |
| Summary: | In today's digital age, social media has become an integral part of our lives, from sharing photos and staying in touch with friends to discovering new products and services. But what if social media could do more than just connect us with others? What if it could also revolutionize the way we shop? This is social commerce. This revelatory book delves into the cutting-edge innovations at the convergence of social media, technology and the marketplace. To survive and thrive, businesses are finding ingenious ways to leverage technology to deliver more personalized, relevant and engaging experiences for customers, while also respecting their privacy and data rights. From shoppable posts to virtual influencers to AI-powered consumer insights, social commerce is poised to be a key frontier for MarTech (marketing technology) and a critical success factor for the brands of the future. |
|---|---|
| Physical Description: | 156 pages ; 22 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9789815113822 9815113828 |