Brand Antarctica : how global consumer culture shapes our perceptions of the ice continent /

Bibliographic Details
Main Author:	Nielsen, Hanne Elliot Fønss (Author)
Format:	eBook
Language:	English
Published:	Lincoln : University of Nebraska Press, [2023]
Series:	Polar studies.
Subjects:	Tourism > Marketing. Branding (Marketing) > Antarctica. Nature in advertising > Antarctica. Advertising > Tourism > Antarctica. Antarctica > Discovery and exploration. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction: Antarctica's commercial connections
Heroic Antarctica : sponsorship and the selling of narrative in the age of heroes
In the footsteps of heroes : reprising and rethinking historic links
Cold weather branding : superlatives and survival on "Continent 7"
Purifying Antarctica : clean, wild and untouched
Fragile Antarctica : ice-washing and protecting the penguins
Destination Antarctica : tourism and the polar product
Conclusion : brand Antarctica, past, present and future.