Marketing technology-infused hospitality : upskilling frontline employees for competitiveness /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Ahmad, Bashir, 1984- (Editor), Abrar, Muhammad, 1976- (Editor), Saeed, Munazza, 1986- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Hospitality industry > Marketing. Hospitality industry > Data processing. Hospitality industry > Employees > Training of. Electronic commerce. Accueil (Tourisme) > Informatique. Accueil (Tourisme) > Personnel > Formation. Commerce électronique. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( xvii, 468 pages) : illustrations (some color).
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369371299
DOI:	10.4018/979-8-3693-7127-5