rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Lilliput land
    sub title: how small is driving India's mega consumption story
  name:
    name part: Bijapurkar, Rama
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: ii
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: vi, 283 pages : illustrations ; 23 cm.
  abstract: One of the largest consumer markets of the world, India is made up of lots and lots of small consumers, each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.
  note: Rama Bijapurkar.
  note: Includes bibliographical references.
  subject:
    geographic code: a-ii---
  subject:
    topic: Consumers
    geographic: India
  subject:
    topic: Consumption (Economics)
    geographic: India
  subject:
    topic: Consumer behavior
    geographic: India
  subject:
    topic: Income
    geographic: India
  subject:
    topic: Small business
    geographic: India
  subject:
    geographic: India
    topic: Economic conditions
    temporal: 1947-
  classification: HC440.C6 B548 2024
  classification: 339.470954
  identifier: 9780143465492
  identifier: 014346549X
  identifier: 2024357063
  record info:
    record content source: DLC
    record creation date: 240612
    record change date: 20250507191403.4
    record identifier: in00005619769