E-commerce, marketing, and consumer behavior in the AI era /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Rajest, S. Suman (Editor), Bobur, Sobirov (Editor), Bhushan, Bharat (Editor), Burlea-Schiopoiu, Adriana (Editor), Obaid, Ahmed J. (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2025.
Series:	Advances in electronic commerce (AEC) book series.
Subjects:	Internet marketing. Electronic commerce. Artificial intelligence. Brand Trust. Business Analytics. Consumer Engagement. Customer Loyalty. E-Commerce. Fraudulent Reviews. Human Capital. Human Resource Management (HRM) Information Technology. Logistics. Management Information Systems. Mutual Fund Investment. Review Classification. Workforce Optimization. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 18 PDFs 316 pages.) :
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369355503
DOI:	10.4018/979-8-3693-5548-0