Strategic public relations writing : proven tactics and techniques /
| Main Authors: | , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Routledge,
2022.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Introduction : the strategic PR professional
- Creating news
- Persuasive PR writing
- Words matter : editing
- News releases
- Media kits : media advisories, Q&As. bios, fact sheets and corporate profiles
- Pitching a story
- Editorials and op-editorials
- Social media for strategic PR
- Scripting videos and podcasts
- Speeches for meetings, crises and other situations
- Blogs, vlogs and newsletters
- Infographics and data displays
- Business writing : memos, emails, etcetera
- Key elements of a PR campaign.