Strategic public relations writing : proven tactics and techniques /

Bibliographic Details
Main Authors: Eggensperger, Jim (Author), Salvatore, Jeanne (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: New York, NY : Routledge, 2022.
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction : the strategic PR professional
  • Creating news
  • Persuasive PR writing
  • Words matter : editing
  • News releases
  • Media kits : media advisories, Q&As. bios, fact sheets and corporate profiles
  • Pitching a story
  • Editorials and op-editorials
  • Social media for strategic PR
  • Scripting videos and podcasts
  • Speeches for meetings, crises and other situations
  • Blogs, vlogs and newsletters
  • Infographics and data displays
  • Business writing : memos, emails, etcetera
  • Key elements of a PR campaign.