rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic public relations writing
    sub title: proven tactics and techniques
  name:
    name part: Eggensperger, Jim
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Salvatore, Jeanne
    role:
      role term: author.
  name:
    name part: Taylor & Francis
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2022
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Introduction : the strategic PR professional -- Creating news -- Persuasive PR writing -- Words matter : editing -- News releases -- Media kits : media advisories, Q&As. bios, fact sheets and corporate profiles -- Pitching a story -- Editorials and op-editorials -- Social media for strategic PR -- Scripting videos and podcasts -- Speeches for meetings, crises and other situations -- Blogs, vlogs and newsletters -- Infographics and data displays -- Business writing : memos, emails, etcetera -- Key elements of a PR campaign.
  note: Jim Eggensperger and Jeanne Salvatore.
  note: Includes bibliographical references and index.
  subject:
    topic: Public relations
    topic: Authorship
  subject:
    topic: Public relations
  subject:
    topic: Public Relations
  subject:
    topic: Relations publiques
  subject:
    topic: public relations
  subject:
    topic: Public relations
  subject:
    topic: Public relations
    topic: Authorship
  classification: HD59 .E44 2022
  classification: 659.2072
  related item:
    title info:
      title: Strategic public relations writing
    name:
      name part: Eggensperger, Jim.
    origin info:
      publisher: New York, NY : Routledge, 2022
    identifier: (DLC) 2021060883
  identifier: 9781003248330
  identifier: 1003248330
  identifier: 9781000600001
  identifier: 1000600009
  identifier: 9781032157313
  identifier: 9781032163871
  identifier: 2021060884
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: DLC
    record creation date: 220105
    record change date: 20250816191535.3
    record identifier: in00005616136
    language of cataloging:
      language term: eng