http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Introduction : the strategic PR professional -- Creating news -- Persuasive PR writing -- Words matter : editing -- News releases -- Media kits : media advisories, Q&As. bios, fact sheets and corporate profiles -- Pitching a story -- Editorials and op-editorials -- Social media for strategic PR -- Scripting videos and podcasts -- Speeches for meetings, crises and other situations -- Blogs, vlogs and newsletters -- Infographics and data displays -- Business writing : memos, emails, etcetera -- Key elements of a PR campaign.
Includes bibliographical references and index.