rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advancing the marketing technology (MarTech) revolution
  name:
    name part: Tran, Minh Tung
    name part: 1981-
    role:
      role term: editor.
  name:
    name part: IGI Global Online
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2025
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource ( xv, 314 pages) : illustrations (some color).
  note: [edited by] Minh Tung Tran.
  note: "Premier Reference Source" - from cover.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
    topic: Technological innovations
  subject:
    topic: Marketing
    topic: Innovations
  classification: HF5415 .A32474 2025
  classification: 658.800285
  related item:
    title info:
      title: Advancing the marketing technology (MarTech) revolution
    origin info:
      publisher: Hershey : Business Science Reference, IGI Global, [2024]
    identifier: (DLC) 2024037891
  identifier: 9798369343623
  identifier: 9798369343630
  identifier: 9798369343616
  identifier: 9798369348765
  identifier: 2024037892
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: DLC
    record creation date: 241011
    record change date: 20250114232423.2
    record identifier: in00005613711
    language of cataloging:
      language term: eng