Destination branding and bias in ecotourism /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Abrar, Muhammad, 1976- (Editor), Nawaz, Muhammad Asim, 1986- (Editor), Kiran, Faiqa, 1982- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Ecotourism > Environmental aspects. Ecotourism > Technological innovations. Place marketing > Social aspects. Branding (Marketing) > Social aspects. Advertising > Tourism. Internet marketing. Social media. Consumer behavior. Écotourisme > Aspect de l'environnement. Écotourisme > Innovations. Stratégie de marque > Aspect social. Tourisme > Publicité. Marketing sur Internet. Médias sociaux. Consommateurs > Comportement. social media. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( xxv, 544 pages) : illustrations (chiefly color), color maps.
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369367018 9798369367025
DOI:	10.4018/979-8-3693-6700-1