Data analytics and influencer marketing for cultivating brand evangelism and affinity /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Jain, Ajay (Editor), Chakir, Aziza (Editor), Bansal, Rohit (Editor), Fazla, Rabby (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2025.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Branding (Marketing) > Management. Marketing. Consumer behavior. Brand Evangelism. Brand Trust. Brand Value. Consumer Behavior. Consumer Ethnocentrism. Consumer Satisfaction. Cost Strategy. Customer Relations. Data Analytics. Engagement Metrics. Influencer Marketing. Purchase Intention. Sentiment Analysis. Small Business. Social Media Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 26 PDFs 522 pages.) :
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369377758
DOI:	10.4018/979-8-3693-7773-4