Sustainable and intelligent territorial marketing and entrepreneurship /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Bentalha, Badr, 1985- (Editor), Alj, Bouchra (Editor), Alla, Lhoussaine, 1969- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2025.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Marketing > Technological innovations. Sustainable development. Artificial intelligence. Technological innovations > Economic aspects. Marketing > Innovations. Développement durable. Intelligence artificielle. Innovations > Aspect économique. sustainable development. artificial intelligence. Branding. Customer Engagement. Digital Communications. Digital Marketing. Digital Technology. Entrepreneurship. Hospitality and Tourism. Intelligent Technology. Small and Medium Enterprises. Smart Cities. Sustainable Development. Territorial Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 20 PDFs 556 pages.) :
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369397770
DOI:	10.4018/979-8-3693-9775-6