Neurosensory and neuromarketing impacts on consumer behavior /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Arora, Manpreet (Editor), Malhan, Shivani (Editor), Malik, Reena, 1986- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2025.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Brain > Imaging. Consumer behavior > Psychological aspects. Consumers > Psychology. Marketing research. Neuromarketing. Artificial intelligence. Cerveau > Imagerie. Consommateurs > Comportement > Aspect psychologique. Consommateurs > Psychologie. Marketing > Recherche. Intelligence artificielle. artificial intelligence. Artificial Intelligence. Branding and Brand Trust. Consumer Behavior. Consumer Engagement. Emotional Engagement. Ethics and Law. Machine Learning. Marketing. Neuroscience. Performance Metrics. Sensory Marketing. Social Media. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 25 PDFs 538 pages.) :
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369382240
DOI:	10.4018/979-8-3693-8222-6