Managing customer-centric strategies in the digital landscape /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Tee, Poh Kiong (Editor), Song, Bee Lian (Editor), Ho, Ree Chan (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2025.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Artificial intelligence. Consumer behavior > Data processing. Teleshopping > Psychological aspects. Customer relations. Organizational effectiveness. Artificial Intelligence. Banking and Insurance. CRM. Commerce in Virtual World. Customer Engagement. Digital Age. Digital Products. Generated Content. Innovative Systems. Metaverse. Online Trust. Perceived Value. SMEs. Social Media. Sustainable Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 26 PDFs 652 pages.) :
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369356708
DOI:	10.4018/979-8-3693-5668-5