http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Impact of sensory marketing on buying behavior
1 online resource ( 24 PDFs 484 pages.) :
Foreword -- Preface -- Acknowledgment -- Chapter 1. A Comprehensive Study of Neuro Marketing Techniques -- Chapter 2. Enhancing Online Shopping Experiences -- Chapter 3. Neuroeconomic Insights into Cognitive Biases and Managerial Decision-Making -- Chapter 4. A Neuroscientic Perspective -- Chapter 5. Neuromarketing and Financial Decision Making -- Chapter 6. Data Analysis of Consumer Responses in India Using Zen Z -- Chapter 7. Research Insights and Trends in Neuroscience and Consumer Behaviour -- Chapter 8. Sensory Marketing and Its Influence on Consumer Buying Behavior: A Comprehensive Analysis -- Chapter 9. The Impact of Product Display on Consumer Attention and Buying Intention -- Chapter 10. Influence of Neurosensory Packaging and Promotional Campaigns on Buying Behaviour -- Chapter 11. Product Packaging and Promotional Strategy Influencing Buying Behaviour -- Chapter 12. How Does Product Packaging Affect Consumers' Buying Decisions? -- Chapter 13. Neuro-Marketing as a Subset of Sensory Marketing From Lasting Imprint Becoming Memory and Impulsive Buying -- Chapter 14. Sensory Perception and Cognitive Responses: Unveiling Consumer Psychology in EV Adoption -- Chapter 15. Sensory Neuro-Marketing in Sales: Crafting Irresistible Dining Experiences -- Chapter 16. Brand Building in the Age of Sensory Marketing: A Strategic Perspective -- Compilation of References -- About the Contributors -- Index.
Reena Malik, Shivani Malhan, Manpreet Arora, editors.
Includes bibliographical references and index.
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series