rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Impact of sensory marketing on buying behavior
  name:
    name part: Arora, Manpreet
    role:
      role term: editor.
  name:
    name part: Malhan, Shivani
    role:
      role term: editor.
  name:
    name part: Malik, Reena
    role:
      role term: editor.
  name:
    name part: IGI Global Online
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2025
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource ( 24 PDFs 484 pages.) :
  table of contents: Foreword -- Preface -- Acknowledgment -- Chapter 1. A Comprehensive Study of Neuro Marketing Techniques -- Chapter 2. Enhancing Online Shopping Experiences -- Chapter 3. Neuroeconomic Insights into Cognitive Biases and Managerial Decision-Making -- Chapter 4. A Neuroscientic Perspective -- Chapter 5. Neuromarketing and Financial Decision Making -- Chapter 6. Data Analysis of Consumer Responses in India Using Zen Z -- Chapter 7. Research Insights and Trends in Neuroscience and Consumer Behaviour -- Chapter 8. Sensory Marketing and Its Influence on Consumer Buying Behavior: A Comprehensive Analysis -- Chapter 9. The Impact of Product Display on Consumer Attention and Buying Intention -- Chapter 10. Influence of Neurosensory Packaging and Promotional Campaigns on Buying Behaviour -- Chapter 11. Product Packaging and Promotional Strategy Influencing Buying Behaviour -- Chapter 12. How Does Product Packaging Affect Consumers' Buying Decisions? -- Chapter 13. Neuro-Marketing as a Subset of Sensory Marketing From Lasting Imprint Becoming Memory and Impulsive Buying -- Chapter 14. Sensory Perception and Cognitive Responses: Unveiling Consumer Psychology in EV Adoption -- Chapter 15. Sensory Neuro-Marketing in Sales: Crafting Irresistible Dining Experiences -- Chapter 16. Brand Building in the Age of Sensory Marketing: A Strategic Perspective -- Compilation of References -- About the Contributors -- Index.
  target audience: specialized
  note: Reena Malik, Shivani Malhan, Manpreet Arora, editors.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
  subject:
    topic: Senses and sensation
  subject:
    topic: Sensory stimulation
  subject:
    topic: Consumers
    topic: Psychology
  subject:
    topic: Consumer behavior
  subject:
    topic: Buying Intention.
  subject:
    topic: Cognitive Biases.
  subject:
    topic: Cognitive Insights.
  subject:
    topic: Cognitive Responses.
  subject:
    topic: Consumer Attention.
  subject:
    topic: Consumer Behavior.
  subject:
    topic: Consumer Psychology.
  subject:
    topic: Financial Decision Making.
  subject:
    topic: Managerial Decision-Making.
  subject:
    topic: Neuro Marketing Techniques.
  subject:
    topic: Neuropricing.
  subject:
    topic: Neurosensory Packaging.
  subject:
    topic: Online Shopping Experiences.
  subject:
    topic: Product Display.
  subject:
    topic: Promotional Campaigns.
  subject:
    topic: Sensible Selling.
  subject:
    topic: Sensory Perception.
  classification: HF5415 .I47 2025e
  classification: 658.8
  related item:
    title info:
      title: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
  identifier: 9798369393536
  identifier: 9798369393512
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: IGIGL
    record creation date: 241121
    record change date: 20241202145253.0
    record identifier: in00005611351
    language of cataloging:
      language term: eng