Drag as marketplace : contemporary cultures, identities and business /

Bibliographic Details
Other Authors:	Laamanen, Mikko (Editor), Campaña, Mario (Editor), Micheli, Maria Rita (Editor), Venkatraman, Rohan (Editor), Duffy, Katherine, active 1992 (Editor)
Format:	eBook
Language:	English
Published:	Bristol : Bristol University Press, 2024.
Subjects:	Drag shows > Social aspects. Drag shows > Political aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Front Matter
Contents
List of Figures and Tables
Notes on Contributors
Acknowledgements
Introduction: What are Marketplace Cultures of Drag?
Politicizing Drag Identities
The Neoliberal 'Ru-presentation' of Drag as a Key to Success and Acceptance
Drag Is Not Womanface
Marketizing Drag
Crafty Queens: Meaning Co-Creation by Drag Performers and Brands through Artisanal Framing
Legitimation Spillover in the Berlin Drag Scene: From Conflict to Collaboration
Non-Fan Perception and Behaviour towards Cosmetics Endorsed by Drag Celebrities in Japan
Digitizing Drag
Cybernetic Drag: Embodiment, Technology and Digital Drag Performance in the US during the COVID-19 Pandemic
Drag Social Media Influencers as Opinion Leaders: Their Role in Promoting Drag Entertainment in India
Conclusion: Studying Drag Marketplace Cultures
Critical Reflections and Future Directions
Epilogue
Kinky Boots: Reflections on Making and Marketing Tubular Sex
Reflections on the Business, Consumption and Performance of Contemporary Drag
Index