http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Navigating intellectual property challenges in tourism
1 online resource ( 20 PDFs 396 pages.) :
Preface -- Chapter 1. Navigating the IP Maze: A Guide for Tourism Entrepreneurs and Startups -- Chapter 2. Reconnoitering Potential of Intellectual Property in the Tourism and Hospitality Industry: Historic and Legal Challenges -- Chapter 3. Intellectual Property Considerations in the Preservation and Revival of Folklore Through Tourism: Strategies for Sustainable Cultural Heritage Management in India -- Chapter 4. Cultural Heritage Tourism in Bangladesh: Balancing Preservation and Visitor Experience -- Chapter 5. Leveraging Intellectual Property for Sustainable Tourism Growth -- Chapter 6. Leveraging Intellectual Property for Destination Branding and Marketing in the Tourism Sector -- Chapter 7. Synergising Brands: Licensing and Collaboration Strategies in Tourism -- Chapter 8. Collaborative Marketing Strategies for Tea Tourism: Leveraging Local and Global Networks -- Chapter 9. The Role of Trademarks in Tourism: A Study With Special Reference to Non-Traditional Marks -- Chapter 10. Savoring Safeguards: Intellectual Property Protection in Gastronomy Tourism -- Chapter 11. Leveraging Geographical Indications for Tourism Development and Destination Branding -- Chapter 12. The Power of Place: Geographical Indicators as a Marketing Tool in Indian Tourism -- Chapter 13. An Empirical Study on Intellectual Property Challenges in Eco-Tourism and Sustainable Human Resource Practices -- Chapter 14. Addressing Copyright Challenges in the Travel and Tourism Sector: Implications for Digital Media and Intellectual Property -- Compilation of References -- About the Contributors -- Index.
Ahmad Albattat, Norhidayah Azman, Marco Valeri, Zunirah Mohd Talib, Pankaj Kumar Tyagi.
Includes bibliographical references and index.
Advances in hospitality, tourism, and the services industry (AHTSI) book series