Phygital approaches to social marketing /

Bibliographic Details
Main Author:	Djakeli, Kakhaber, 1967- (Author)
Corporate Author:	IGI Global Online
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2025.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Social marketing. Marketing. Artificial intelligence. Marketing social. Intelligence artificielle. marketing. artificial intelligence. Artificial Intelligence. Customer Retention. Higher Education. Language Studies. Marketing and Consumer Science. Medical Tourism. Museum Studies. Online Technology. Palliative Care. Phygitalization. Public Health. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 20 PDFs 388 pages.) :
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369339251
DOI:	10.4018/979-8-3693-3924-4