Cross-cultural perspectives on luxury marketing /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Tarnanidis, Theodore K. (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2025.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Fashion merchandising > Cross-cultural studies. Luxuries > Marketing > Cross-cultural studies. Intercultural communication > Cross-cultural studies. Mode > Marchandisage > Études transculturelles. Communication interculturelle > Études transculturelles. Affluent Market. Consumer Behavior. Cosmetic Products. Cultural Marketing. Culture and Population Studies. Data Analysis. Digital Technology. Luxury Branding. Luxury Fashion. Luxury Marketing. Sustainable Development. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 22 PDFs 394 pages.) :
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369375372
DOI:	10.4018/979-8-3693-7535-8