SN video humanities and social sciences. How to conduct a social media audit /

In this video you will learn how to conduct a social media audit to assess your channels, understand your audience, analyse competitors and guidance to use this information as the basis of a social media strategy. A social media audit is an important first stage in developing a social media strategy...

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Bibliographic Details
Other Authors:	Sutherland, Karen, Dr (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Switzerland : Springer Nature, 2021.
Series:	SN Video Humanities and Social Sciences
Subjects:	Social media. Social media > Auditing. Internet marketing. Médias sociaux. Marketing sur Internet. Educational films. Instructional films. Films éducatifs. Films de formation.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	In this video you will learn how to conduct a social media audit to assess your channels, understand your audience, analyse competitors and guidance to use this information as the basis of a social media strategy. A social media audit is an important first stage in developing a social media strategy. The most effective strategies take a grounded theoretical approach by using the findings from research to inform decisions made within the strategy. This video will be useful for undergraduates, postgraduates and practitioners who are studying or practicing social media management.
Item Description:	Title from resource description page (viewed August 31, 2021).
Physical Description:	1 online resource (76 minutes)
Playing Time:	01:15:55