Marketing analytics resource allocation. Calculating return on investment /
Using the hypothetical company Powerful Power Tools, this seven-minute video walks through the calculations to determine the marketing return on investment (MROI). In addition to the MROI, Raj Venkatesan discusses some of the underlying assumptions in the MROI model, as well as a number of questions...
| Format: | Video |
|---|---|
| Language: | English |
| Language Notes: | In English. |
| Published: |
Charlottesville, VA :
University of Virginia Darden,
2017.
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| Series: | Marketing Analytics Resource Allocation
|
| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
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