rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing analytics resource allocation
    part name: Calculating return on investment
  title info:
    title: Calculating return on investment
  name:
    name part: Venkatesan, Rajkumar
    role:
      role term: teacher.
  name:
    name part: Colgate Darden Graduate School of Business Administration
    role:
      role term: production company,
    role:
      role term: publisher.
  type of resource: moving image
  genre: videorecording
  genre: Instructional films.
  genre: Films de formation.
  origin info:
    place:
      place term: vau
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource (8 minutes)
  abstract: Using the hypothetical company Powerful Power Tools, this seven-minute video walks through the calculations to determine the marketing return on investment (MROI). In addition to the MROI, Raj Venkatesan discusses some of the underlying assumptions in the MROI model, as well as a number of questions to help understand its use.
  target audience: adult
  note: University of Virginia, Darden School of Business.
  note: Title from resource description page (viewed September 23, 2020).
  note: In English.
  subject:
    topic: Marketing
    topic: Management
    topic: Data processing
  subject:
    topic: Marketing research
  subject:
    topic: Rate of return
  subject:
    topic: Marketing
    topic: Recherche
  subject:
    topic: Taux de rendement
  subject:
    topic: Marketing
    topic: Management
    topic: Data processing
  subject:
    topic: Marketing research
  subject:
    topic: Rate of return
  related item:
    title info:
      title: Marketing Analytics Resource Allocation
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: ALSTP
    record creation date: 200923
    record change date: 20241201234952.7
    record identifier: in00005601699
    language of cataloging:
      language term: eng