Marketing analytics resource allocation. Digital media attribution. Part 2 /

This eight-minute video presents the marketer's challenge posed by the proliferation of media: How do we optimize the allocation of marketing resources among the numerous options available? Raj Venkatesan also introduces a concept that he calls the Media Attribution Ladder and discusses its rol...

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Bibliographic Details
Other Authors:	Venkatesan, Rajkumar (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Charlottesville, VA : University of Virginia Darden, 2017.
Series:	Marketing Analytics Resource Allocation
Subjects:	Marketing > Management > Data processing. Marketing > Technological innovations. Internet marketing. Marketing > Innovations. Marketing sur Internet. Instructional films. Films de formation.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	This eight-minute video presents the marketer's challenge posed by the proliferation of media: How do we optimize the allocation of marketing resources among the numerous options available? Raj Venkatesan also introduces a concept that he calls the Media Attribution Ladder and discusses its role in the ongoing allocation of marketing resources.
Item Description:	Title from resource description page (viewed September 10, 2020).
Physical Description:	1 online resource (9 minutes)
Playing Time:	00:08:32