Marketing analytics resource allocation. The zen of media attribution /
Using Intuit as an example, Raj Venkatesan walks through a complex media allocation example. Using econometrics and experimentation, this seven-minute video presents a process to optimize the allocation of marketing resources to increase sales.
| Format: | Video |
|---|---|
| Language: | English |
| Language Notes: | In English. |
| Published: |
Charlottesville, VA :
University of Virginia Darden,
2017.
|
| Series: | Marketing Analytics Resource Allocation
|
| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
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