http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Colgate Darden Graduate School of Business Administration
Using Intuit as an example, Raj Venkatesan walks through a complex media allocation example. Using econometrics and experimentation, this seven-minute video presents a process to optimize the allocation of marketing resources to increase sales.
University of Virginia, Darden School of Business.
Title from resource description page (viewed September 23, 2020).