rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing analytics resource allocation
    part name: The zen of media attribution
  title info:
    title: Zen of media attribution
  name:
    name part: Venkatesan, Rajkumar
    role:
      role term: teacher.
  name:
    name part: Colgate Darden Graduate School of Business Administration
    role:
      role term: production company,
    role:
      role term: publisher.
  type of resource: moving image
  genre: videorecording
  genre: Instructional films.
  genre: Films de formation.
  origin info:
    place:
      place term: vau
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource (8 minutes)
  abstract: Using Intuit as an example, Raj Venkatesan walks through a complex media allocation example. Using econometrics and experimentation, this seven-minute video presents a process to optimize the allocation of marketing resources to increase sales.
  target audience: adult
  note: University of Virginia, Darden School of Business.
  note: Title from resource description page (viewed September 23, 2020).
  note: In English.
  subject:
    topic: Marketing
    topic: Management
    topic: Data processing
  subject:
    topic: Marketing research
  subject:
    topic: Marketing
  subject:
    topic: Marketing
  subject:
    topic: Marketing
    topic: Recherche
  subject:
    topic: Marketing
  subject:
    topic: Marketing
  subject:
    topic: Marketing
    topic: Management
    topic: Data processing
  subject:
    topic: Marketing research
  related item:
    title info:
      title: Marketing Analytics Resource Allocation
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: ALSTP
    record creation date: 200923
    record change date: 20241201234215.3
    record identifier: in00005601628
    language of cataloging:
      language term: eng