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Marketing analytics resource allocation. The zen of media attribution /

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Using Intuit as an example, Raj Venkatesan walks through a complex media allocation example. Using econometrics and experimentation, this seven-minute video presents a process to optimize the allocation of marketing resources to increase sales.

Bibliographic Details
Format: Video
Language:English
Language Notes:In English.
Published: Charlottesville, VA : University of Virginia Darden, 2017.
Series:Marketing Analytics Resource Allocation
Subjects:
Marketing > Management > Data processing.
Marketing research.
Marketing.
Marketing
Marketing > Recherche.
Instructional films.
Films de formation.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Using Intuit as an example, Raj Venkatesan walks through a complex media allocation example. Using econometrics and experimentation, this seven-minute video presents a process to optimize the allocation of marketing resources to increase sales.
Item Description:Title from resource description page (viewed September 23, 2020).
Physical Description:1 online resource (8 minutes)
Playing Time:00:07:14