Marketing analytics resource allocation. Why marketing analytics /

First in a series on marketing analytics, this six-minute video by Raj Venkatesan introduces the concept of marketing analytics and answers some basic questions: What is marketing analytics? How is marketing analytics used? It explores the difference between descriptive analytics and predictive anal...

Full description

Bibliographic Details
Other Authors:	Venkatesan, Rajkumar (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Charlottesville, VA : University of Virginia Darden, 2017.
Series:	Marketing Analytics Resource Allocation
Subjects:	Marketing > Management > Data processing. Marketing research. Marketing > Recherche. Instructional films. Films de formation.
Online Access:	Connect to this streaming video (Alexander Street Press)