rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing analytics resource allocation
    part name: Why marketing analytics
  title info:
    title: Why marketing analytics
  name:
    name part: Venkatesan, Rajkumar
    role:
      role term: speaker.
  name:
    name part: Colgate Darden Graduate School of Business Administration
    role:
      role term: publisher.
  type of resource: moving image
  genre: videorecording
  genre: Instructional films.
  genre: Films de formation.
  origin info:
    place:
      place term: vau
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource (7 minutes)
  abstract: First in a series on marketing analytics, this six-minute video by Raj Venkatesan introduces the concept of marketing analytics and answers some basic questions: What is marketing analytics? How is marketing analytics used? It explores the difference between descriptive analytics and predictive analytics and why marketing analytics is an important resource for an organization. Also addressed are the implications marketing analytics has on firm performance.
  target audience: adult
  note: University of Virginia, Darden School of Business.
  note: Title from resource description page (viewed September 10, 2020).
  note: In English.
  subject:
    topic: Marketing
    topic: Management
    topic: Data processing
  subject:
    topic: Marketing research
  subject:
    topic: Marketing
    topic: Recherche
  subject:
    topic: Marketing
    topic: Management
    topic: Data processing
  subject:
    topic: Marketing research
  related item:
    title info:
      title: Marketing Analytics Resource Allocation
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: ALSTP
    record creation date: 200909
    record change date: 20241201234215.2
    record identifier: in00005601625
    language of cataloging:
      language term: eng