http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Colgate Darden Graduate School of Business Administration
First in a series on marketing analytics, this six-minute video by Raj Venkatesan introduces the concept of marketing analytics and answers some basic questions: What is marketing analytics? How is marketing analytics used? It explores the difference between descriptive analytics and predictive analytics and why marketing analytics is an important resource for an organization. Also addressed are the implications marketing analytics has on firm performance.
University of Virginia, Darden School of Business.
Title from resource description page (viewed September 10, 2020).