Cover Image

Marketing analytics resource allocation. Why marketing analytics /

Show other versions (8)

First in a series on marketing analytics, this six-minute video by Raj Venkatesan introduces the concept of marketing analytics and answers some basic questions: What is marketing analytics? How is marketing analytics used? It explores the difference between descriptive analytics and predictive anal...

Full description

Bibliographic Details
Other Authors: Venkatesan, Rajkumar (Speaker)
Format: Video
Language:English
Language Notes:In English.
Published: Charlottesville, VA : University of Virginia Darden, 2017.
Series:Marketing Analytics Resource Allocation
Subjects:
Marketing > Management > Data processing.
Marketing research.
Marketing > Recherche.
Instructional films.
Films de formation.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:First in a series on marketing analytics, this six-minute video by Raj Venkatesan introduces the concept of marketing analytics and answers some basic questions: What is marketing analytics? How is marketing analytics used? It explores the difference between descriptive analytics and predictive analytics and why marketing analytics is an important resource for an organization. Also addressed are the implications marketing analytics has on firm performance.
Item Description:Title from resource description page (viewed September 10, 2020).
Physical Description:1 online resource (7 minutes)
Playing Time:00:06:05