| Summary: | The landscape of British supermarkets is changing. The big five supermarkets once ruled the high street and their ubiquitous megastores could be found in every British town. But times, shopping trends and customer needs are transforming. Customer loyalty is fading, online shopping is on the up, convenience is king and there's a price war like never before. Supermarkets have had to change their tactics - and fast. Which new trade secrets, technological innovations, and marketing strategies have Britain's supermarkets adopted? And is it enough to stay on top? Gregg and Babita look at one of the fastest-growing battlegrounds - convenience. Gregg finds out what it takes to bring us the easiest ever fish and discovers how supermarkets decide where to open convenience stores. Babita travels to Spain on the trail of our favourite convenience fruit - the easy peeler.
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