Secrets of branding. Episode 6, Expansion /

A look at brands that have expanded successfully by moving into new products or by exploiting their original product in a new sector.

Bibliographic Details

Other Authors:	Barrett, Steve (Television director) (Director), Bartholomew, Joanna (Producer, Narrator)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : BBC Worldwide, 2014.
Series:	Academic Video Online
Subjects:	Advertising > Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Produits de marque > Publicité. Marques de commerce > Choix. Stratégie de marque. Consommateurs > Préférences. Educational television programs. Émissions éducatives télévisées.
Online Access:	Connect to this streaming video (Alexander Street Press)