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Marketing analytics resource allocation. The resource allocation process /

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This six-minute video introduces the steps involved in a company's optimal allocation of marketing inputs. Using the DuPont model as an example, Raj Venkatesan explains how a company might use data to optimize a given metric such as market share, customer lifetime value, or profit.

Bibliographic Details
Other Authors: Venkatesan, Rajkumar (Speaker)
Format: Video
Language:English
Language Notes:In English.
Published: Charlottesville, VA : University of Virginia Darden, 2017.
Subjects:
Marketing > Management > Data processing.
Marketing research.
Marketing > Decision making.
Marketing > Recherche.
Instructional films.
Films de formation.
Online Access:Connect to this streaming video (Alexander Street Press)

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