rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Inside Saatchi & Saatchi
  title info:
    title: Inside Saatchi and Saatchi
  name:
    name part: Clayton, Jennifer
    role:
      role term: director,
    role:
      role term: producer.
  name:
    name part: British Broadcasting Corporation
    role:
      role term: production company.
  type of resource: moving image
  genre: videorecording
  genre: Documentary television programs.
  genre: Documentaires télévisés.
  origin info:
    place:
      place term: enk
    date issued: 2005
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource (39 min.)
  abstract: Saatchi and Saatchi is one of the biggest names in advertising, with millions of pounds passing through their offices worldwide year on year. They have created many memorable advertising campaigns, but the launch of Brazilian spirit Sagatiba could be one of their toughest challenges yet. With a £20 million budget, Saatchi and Saatchi's job is to make it a global brand like Bacardi. The problem is, no one outside of Brazil has heard of it. Following the process behind the creation of the Sagatiba campaign, this programme reveals the inner-workings of an advertising agency synonymous with success.
  target audience: adult
  note: produced and directed by Jennifer Clayton ; BBC.
  note: Title from resource description page (viewed January 28, 2019).
  note: Narrator, Robert Lindsay.
  note: In English.
  subject:
    geographic code: s-bl---
  subject:
    name:
      name part: Saatchi & Saatchi.
  subject:
    name:
      name part: Saatchi & Saatchi.
  subject:
    topic: Advertising agencies
    geographic: Brazil
  subject:
    topic: Marketing
    geographic: Brazil
  subject:
    topic: Agences de publicité
    geographic: Brésil
  subject:
    topic: Marketing
    geographic: Brésil
  subject:
    topic: Advertising agencies
  subject:
    topic: Marketing
  subject:
    geographic: Brazil
  classification: 659.1
  related item:
    title info:
      title: Academic Video Online
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: ALSTP
    record creation date: 190128
    record change date: 20241201233030.5
    record identifier: in00005586299
    language of cataloging:
      language term: eng