http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Saatchi and Saatchi is one of the biggest names in advertising, with millions of pounds passing through their offices worldwide year on year. They have created many memorable advertising campaigns, but the launch of Brazilian spirit Sagatiba could be one of their toughest challenges yet. With a £20 million budget, Saatchi and Saatchi's job is to make it a global brand like Bacardi. The problem is, no one outside of Brazil has heard of it. Following the process behind the creation of the Sagatiba campaign, this programme reveals the inner-workings of an advertising agency synonymous with success.
produced and directed by Jennifer Clayton ; BBC.
Title from resource description page (viewed January 28, 2019).