Inside Saatchi & Saatchi /

Saatchi and Saatchi is one of the biggest names in advertising, with millions of pounds passing through their offices worldwide year on year. They have created many memorable advertising campaigns, but the launch of Brazilian spirit Sagatiba could be one of their toughest challenges yet. With a £20...

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Bibliographic Details
Other Authors:	Clayton, Jennifer (Director, Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : BBC Worldwide, 2005.
Series:	Academic Video Online
Subjects:	Saatchi & Saatchi. Advertising agencies > Brazil. Marketing > Brazil. Agences de publicité > Brésil. Marketing > Brésil. Advertising agencies. Marketing. Brazil. Documentary television programs. Documentaires télévisés.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	Saatchi and Saatchi is one of the biggest names in advertising, with millions of pounds passing through their offices worldwide year on year. They have created many memorable advertising campaigns, but the launch of Brazilian spirit Sagatiba could be one of their toughest challenges yet. With a £20 million budget, Saatchi and Saatchi's job is to make it a global brand like Bacardi. The problem is, no one outside of Brazil has heard of it. Following the process behind the creation of the Sagatiba campaign, this programme reveals the inner-workings of an advertising agency synonymous with success.
Item Description:	Title from resource description page (viewed January 28, 2019).
Physical Description:	1 online resource (39 min.)
Playing Time:	00:38:48