| Summary: | Andy Hoffman, Holcim Professor of Sustainable Enterprise at the University of Michigan's Ross School of Business and School of Environment and Sustainability discusses the notions of "environmental sustainability" and "big business" which sometimes seem as incompatible as oil and water and ways to make a synthesis a reality by seriously reconsidering the way we currently conduct public policy and even some deep aspects of our current societal values. Hoffman tackles the thorny question of how we go about changing societal attitudes towards the environment, describing how, contrary to what people think, the need for profound environmental change can be a catalyst for business innovation. Introduction Chapter 1: Environmental Evolution Chapter 2: Beyond Punditry Chapter 3: Fostering Debate Chapter 4: Talking the Talk Chapter 5: Energy Renaissance Chapter 6: Reinventing Sustainability Chapter 7: Surprising Revolutionaries Chapter 8: Impact Chapter 9: The Passion Principle.
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