Cover Image

Health innovations. Marketing condoms in Cambodia /

Population Services International is marketing condoms in Cambodia to attract two different types of customer. "OK" is a low-cost condom aimed at the commercial sex sector. "Number One" is a higher priced brand that is designed to persuade people it's something they want, ra...

Full description

Bibliographic Details
Format: Video
Language:English
Language Notes:In English.
Published: London, England : SW Pictures, 2018.
Series:Academic Video Online
Subjects:
Population Services International.
Condoms > Cambodia > Marketing.
Condoms > Marketing
Cambodia
documentary film.
Feature films
Documentary films
Short films
Documentary films.
Short films.
Feature films.
Documentaires.
Courts métrages.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Population Services International is marketing condoms in Cambodia to attract two different types of customer. "OK" is a low-cost condom aimed at the commercial sex sector. "Number One" is a higher priced brand that is designed to persuade people it's something they want, rather than something they need. Profits from the more expensive brand are used to subsidize the cheapest.
Item Description:Title from resource description page (viewed December 07, 2018).
Physical Description:1 online resource (4 minutes)
Playing Time:00:03:37