High Street dreams. Episode 3, Accessories /

Fragrance guru Jo Malone is one of Britain's most successful female entrepreneurs having built a luxury brand worth millions which is loved by women all over the world. In Accessories, she gives budding entrepreneurs the chance to take a product they have created to new heights, launching them...

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Bibliographic Details
Other Authors:	Streak, Nicole (Producer), Bhati, Minoo (Director, Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : British Broadcasting Corporation, 2010.
Series:	Academic Video Online
Subjects:	Businesspeople > England. Entrepreneurship > England. Dress accessories > Marketing. Gens d'affaires > Angleterre. Entrepreneuriat > Angleterre. Businesspeople. Entrepreneurship. England. Documentary television programs. Documentaires télévisés.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	Fragrance guru Jo Malone is one of Britain's most successful female entrepreneurs having built a luxury brand worth millions which is loved by women all over the world. In Accessories, she gives budding entrepreneurs the chance to take a product they have created to new heights, launching them from kitchen table to high street. After being coached in branding, public relations and business, all must prepare for a pitch to a major retailer. In the cut-throat world of business - and during a recession - Accessories asks can they succeed? Accessories is part of the inspiring BBC business series High Street Dreams that sees famous entrepreneur Jo Malone give her advice to aspiring businesses.
Item Description:	Title from resource description page (viewed February 08, 2017).
Physical Description:	1 online resource (60 min.)
Playing Time:	00:59:31