The battle for a Cuban rum brand.
Feb. 27 -- As the U.S. and Cuban governments continue efforts to normalize their relationship, two global drinks giants are watching very closely. A diplomatic reset may reignite a trademark war that has simmered for more than twenty years, as Bloomberg's Willem Marx reports.
| Format: | Video |
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| Language: | English |
| Language Notes: | In English. |
| Published: |
New York, NY :
Bloomberg L.P.,
2015.
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| Series: | Academic Video Online
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | Feb. 27 -- As the U.S. and Cuban governments continue efforts to normalize their relationship, two global drinks giants are watching very closely. A diplomatic reset may reignite a trademark war that has simmered for more than twenty years, as Bloomberg's Willem Marx reports. |
|---|---|
| Item Description: | Title from resource description page (viewed July 25, 2019). |
| Physical Description: | 1 online resource (3 minutes) |
| Playing Time: | 00:02:52 |