Secrets of the superbrands. Episode 2, Fashion /
Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, even love them? Aft...
| Other Authors: | , |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | In English. |
| Published: |
London, England :
BBC Worldwide,
2011.
|
| Series: | Academic Video Online
|
| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, even love them? After meeting up with brand fanatics - including a man who owns 500 pairs of one particular company's trainers - he interviews the creators of market-leading brands to reveal the tips and tricks that help them sell vast quantities of sportswear, mobile phones and fast food. Will their methods work as well for Brand Alex? |
|---|---|
| Item Description: | Title from resource description page (viewed January 28, 2019). |
| Physical Description: | 1 online resource (54 minutes) |
| Playing Time: | 00:53:39 |