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Iceland Foods : life in the freezer cabinet. Episode 3 /

CEO Malcolm Walker is concerned the horsemeat scandal has tarnished the company's image and cost millions in sales. He is relaunching the business and needs a game-changing TV advert. Septuagenarian Iceland ad veteran, Tom - the mastermind behind Iceland's memorable Kerry Katona ads - is p...

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Bibliographic Details
Other Authors: Rogan, James (Filmmaker) (Director), Shapira, Max (Director, Producer), Pomeroy, Alisa (Producer), Jensen, Ashley (Narrator)
Format: Video
Language:English
Language Notes:In English.
Published: London, England : British Broadcasting Corporation, 2013.
Series:Academic Video Online
Subjects:
Walker, Malcolm.
Iceland (Firm)
Frozen foods industry.
Frozen foods.
Aliments congelés > Industrie.
Aliments congelés.
Educational films.
Films éducatifs.
Online Access:Connect to this streaming video (Alexander Street Press)

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