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Under Armour has plans for China /

Sept. 7 -- Sportswear brand Under Armour has big plans for the Chinese market. The Baltimore-based company plans to open a new store in China each day this month - taking its total stores to more than 100. Bloomberg's Stephen Engle caught up with Under Armour CEO Kevin Plank at the Curry shoe l...

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Bibliographic Details
Other Authors: Engle, Stephen (Interviewer)
Format: Video
Language:English
Language Notes:In English.
Published: New York, NY : Bloomberg, 2015.
Series:Academic Video Online
Subjects:
Under Armour.
Sport clothes > China > Marketing.
Branding (Marketing) > China.
Stratégie de marque > Chine.
Branding (Marketing)
Sport clothes > Marketing
China
Interview
interviews.
Interviews
Television program clips
Interviews.
Television program clips.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Sept. 7 -- Sportswear brand Under Armour has big plans for the Chinese market. The Baltimore-based company plans to open a new store in China each day this month - taking its total stores to more than 100. Bloomberg's Stephen Engle caught up with Under Armour CEO Kevin Plank at the Curry shoe launch in Beijing.
Item Description:Title from resource description page (viewed March 21, 2018).
Physical Description:1 online resource (3 min.)
Playing Time:00:02:53